Case studies
Explore a curated selection of case studies that showcase my approach to solving real-world design challenges. Each case study highlights the creative process from discovery to implementation, detailing how strategy, design, and user experience come together to achieve impactful results. Whether it’s branding, product design, or user experience, these projects demonstrate how thoughtful design can create meaningful connections and drive success for clients across diverse industries.
Connecting the dots between three brands
Defining a parent company’s DNA with a cohesive brand strategy framework to unify its affiliates, while designing a new website to support new growth.
Using Gestalt Principles for intuitive web design
This case study dives into the application of Gestalt principles in creating intuitive web designs. It examines key principles such as proximity, similarity, and closure.